You have probably heard some so-called internet marketing gurus claiming that ezine ads are one of the best forms of advertising. Likewise, you undoubtably have heard that Google Adwords and other pay per click search engines are one of the best methods for advertising. When it comes to marketing your website, article marketing will outdo ezine ads and Google Adwords anytime.

Article subission has the advantage of trust. Suppose you subscribe to an ezine in the form of an email newsletter.  You’ve just sat down at your PC, coffee in hand, to read your email.  There in your inbox is a copy of one of your favorite ezines, the one you read every time.

When you click on the newsletter, you notice that it starts with a sponsor ad and then a couple of great sounding articles and a couple more ezine ads. One of the articles catches your attention. You are right, when you read the article, it is a great article.

The bottom of the article contains a link to the author’s web page and a short biography. The author has a link to pick up a free report with more information about the articles topic.  Then you notice that right below that there’s a sponsor’s link in an ezine ad. The sponsor’s link is for a different web site, but it also offers a free report about the same topic.

You might click both links, but in reality, if you could only click on one which would it be. The one by the author of the great article you just read or the one in the ezine ad?


Now suppose you’re surfing around on the web.  You do a Google search on a topic you’re interested in, and you follow a link to a great article with some excellent advice on the topic.  Again, there is a link to the author’s web site and a link to a free report with more information on the topic.  Right beside it are five Google AdWords ads on the same topic.  As luck would have it, they are also each offering a free report on the same topic.

You would still be most likely to click on the author’s link at the bottom of the article, though, wouldn’t you?

Article submission is better than ezine ads and Google Adwords because you can establish a relationship and build trust with your reader. You are obviously the expert.  After all, you wrote the article. After all, the webmaster or ezine publisher would not have published the article if they didn’t think you knew what you were talking about. Is that right?
It is difficult to overcome people’s natural sales resistance if you don’t establish rapport quickly. Let’s face it. People naturally hate sales people. This is why you must be able to warm people up.

Now, imagine if you could warm up to people easily. Not just one or two people, but thousands of people. Imagine if instead of selling them something, you could educate them about something that will solve a problem and be of great benefit to them.  That’s entirely different, isn’t it?
Article submission allows you to do exactly this, but on a massive scale. When you submit many articles to submission sites and article directories many will be published on websites and in ezines around the internet. People will read your articles and warm up to you.  Solve their problems and they’ll want more.

It is difficult to accomplish that with Google Adwords. You only have three lines and a few words to build interest and trust and get the click. It is also difficult to achievee that with ezine ads.  Even with solo ezine ads, everyone knows they are advertisements.
The secret is article submission. Writing aand subitting articles is fairly easy. Write helpful articles on your topic and link to your website. Through article submission you will build your reputation. Through article submission you will gain trust. Article submission will get visitors to your website that already like you, value your advice, and want to know more about what you can do to help them.

These are already an incredible benefit and it gets even better.  Article submission is usually free, or low cost if you use an article submission service. Google Adwords and ezine ads can be very expensive, and it is doubtful you could ever get traffic coming to your website that are as open to listening to you and trusting you as they will be from an article submission.
This is why article submission is way better than ezine ads and Google AdWords.

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