One of the oldest and still more effective techniques in driving targeted traffic to sites and converting them into buyers is information-based marketing. This is why article writing, submissions and publications are at an all-time high.

There are many tools that you can use to make the process of distributing your articles easier. However, although this is invaluable in getting your article exposed to more sites, there are some common mistakes that people often make before submitting their articles to directories.

Here are 3 article marketing tips that deal with 3 common mistakes.

1.  Confusing the reason to promote articles with the reason to write them.

In article writing, the main benefits to you of promoting them is branding, lead generation and promotion, which are all part of your optimization efforts.

There is, however,  one reason why you write articles, and that is to inform your audience about a subject. It is of great importance that your article is based upon this fact, or else you stand to fail in the promotional benefits as outlined above.

Of course, it is also of utmost importance that you figure out how to get people to read you article, and then to click on your site link in the resource box.

2. Failing to realize and maximize the promotional opportunities of article marketing.

You probably already know that your article can generate links back to your site from the article directories themselves, and also from any sites who publish your article from these directories.  However, did you know that you can attract more visitors and better search engine results from the same article?

The first step to achieving this is to provide relevant keywords at strategic places in the article. However, do not overdo this.  A good benchmark is to aim for between three and four keywords for every one hundred words in your article.

You shouldn’t just aim for your article to be accepted by article directories, but should ultimately aim for it to be used by publishers who scour the directories for website content. You should not underestimate the potential that this can have on your promotional efforts, as many of these publishers may have hundreds or thousands of regular visitors who could then view your article.

Start out by having a plan of what you want achieved and make sure that you reach your targets. It is important to do this so that you can reap the maximum benefits of every article that you write.

3.  Creating articles with content that does not help your readers.

Perhaps your only plan is to create an article and get links back from article directories, and that any visitor that you may get from this is fine.

Well you had better think again. Many article directories clamp down on the amount of articles that they accept that are simply not up to standard. And even if a poorly written, uninformative article does make it into the article sites, then the potential of being picked up by webmasters seeking quality content is certainly lost.

The benefits of one publisher with a hundred thousand website visitors picking up your article should be enough incentive for you to write an informative article. This is by no means impossible, and you may find that this value is conservative in what you may achieve from a number of publishers running your article on their site.

Researching into a topic that is sought after is important. There may be many readers of this article who will feel that this information is all well and good but feel that they cannot write an article well, or may not know enough about a certain subject to write an article. This is by no means a dead-end. There are many places where you can research into a topic, or outsourcing and hiring a writer might be an option worth considering.

If you will implement these three article marketing tips, you will see results. The choice really is yours on how dedicated you are in increasing the exposure of your article, and consequently your website. On a basic level you can choose to gain a few backlinks from article directories, or with a little more effort you can enjoy massive exposure from providing quality content.

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