During an email campaign address to your clients, members or mailing list subscribers it is also necessary to monitor it and know when your emails are actually read.
The “Email Marketing Use and Trends Report: H1 2004″ created upon the information collected from the MailerMailer’s 70 million clients, proved the following :

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E-mail marketing is an easy, effective, and affordable way for today’s businesses to reach their customers and grow their own businesses.

For example, a newsletter allows you to develop interest in your company while demonstrating your expertise and depth-your biggest assets as a small business. Sending an e-mail newsletter keeps your company in the mind of your growing network. Plus, good e-mail newsletters are frequently forwarded to friends of the recipient, thereby growing your network even further. Read the rest of this entry