Many new online marketers make the common mistake of creating a website and then think of ways to get guaranteed web traffic to it. This may be an intuitive thought, but you should really put some analysis into the traffic before you even establish your website. The reasoning for this is that SEO (search engine optimization) will be an important way for you to gain organic traaffic, and if done the right way, you can begin seeing visitors right away.

There are two elements of SEO and they are relevant keywords and backlinks.  Backlinks are often referred to as incoming links or one way links. You need to have an idea of the keywords that you will be targeting before you develop your website and make sure that they are included in the website’s content in order to ensure you obtain guaranteed web traffic. It’s generally recommended that when you first start out, you should go for the lower-search volume keyword phrases, rather than the more competitive general terms.

As an example, if your business is going to focus on jewelry, it would probably be wise to indentify a more specific keyword like such as “costume jewelry” or maybe even narrow it down more like “costume jewelry earings”. The keywords that you will want to include on your website need to be the exact terms people are looking for when they do a search online. You can find these keywords very easily by using the Google Adwords Keyword Tool and it is Free of charge.

This tool gives you keywords that are relevant to your business and also provides information about how competitive keywords are, how often they are searched for, and how much people are bidding on them for PPC ads. You want to locate the lower-searched terms that have less competition. Identify three to five that you can use early on in your website or blog.

Each keyword should be used once in each important position on your site or blog. You should use your keyword in the title, within the first fifty words of the article and one or two times for every 100 words in your article and in the last sentence of your article. Before you start trying to build backlinks you should have some content on your site, at least five or six web pages.

Now you can start working on getting backlinks to your website. You can do this by submitting articles about your business to article directories, HubPages, Squiddoo, or URL directories and linking them back to your website. You can comment on blogs and in forums that are related to your industry, and include your backlink in your comments.

These are just a few ways that you can get backlinks to your site. The more quality backlinks you have, the better the search engines “like” you, the higher you will be ranked in search engine results, and the more guaranteed web traffic you will obtain.

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